Championing creativity, safety, and play for toy makers worldwide from New York City.
The Toy Association has one job, and it does it with remarkable focus: make sure the people who create the world's toys have every tool, every resource, and every advocate they need to succeed. Headquartered at 1375 Broadway in Midtown Manhattan, the organization serves as the connective tissue of a global industry, uniting manufacturers, retailers, designers, and entrepreneurs under a single mission rooted in the belief that play is essential to human development.
What sets this organization apart is the sheer breadth of what it manages on behalf of its members. On any given day, the team is simultaneously pushing safety standards forward, testifying on trade policy, publishing market research, and organizing Toy Fair, the trade show that brings the industry together each year. The Toy of the Year Awards and the Toy Industry Hall of Fame aren't just celebrations; they're proof that this industry takes its craft seriously.
From a small startup designing its first product to a multinational brand navigating complex international markets, members find in The Toy Association a genuine partner in growth. The organization's reach is global, its expertise is deep, and its commitment to responsible, joyful innovation has never wavered.
The Toy Association delivers a full ecosystem of support built specifically for the toy and play industry. Global advocacy sits at the center of everything, with the team actively representing member interests on safety regulations, trade policy, and legislative matters across markets worldwide. Members gain access to standards and safety programs that help bring compliant, trusted products to shelves faster.
Beyond policy, the organization runs some of the industry's most important events and experiences, including the iconic Toy Fair trade show, giving members unmatched access to buyers, press, and peers. Education programs, webinars, and a robust library of research and industry data keep members ahead of market trends. The Toy of the Year Awards shine a spotlight on breakthrough products, while the Toy Industry Hall of Fame honors the legends who shaped the field.
Small business resources and a member directory round out the offering, ensuring that companies at every stage, from first-time inventors to established brands, can find the connections and knowledge they need to grow responsibly and creatively on a global stage.
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The Toy Association serves companies across the toy and play industry, from small startups and independent inventors to large multinational manufacturers and retailers. If your business touches the toy space, membership is worth exploring through the organization's website at toyassociation.org.
Toy Fair is the trade show organized by The Toy Association, bringing together toy makers, retailers, buyers, and media in one place. It is one of the most significant events in the industry calendar. Members have access to participation opportunities and information through the association directly.
Yes. Standards and safety programs are a core part of what the association offers. The team works to develop and promote safety guidelines that help members navigate regulatory requirements and bring products to market responsibly.
Members gain access to industry reports, market research, and data that track trends, consumer behavior, and market performance across the toy industry. This intelligence helps companies make informed decisions about product development, marketing, and strategy.
The Toy of the Year Awards, often called the TOTYs, recognize outstanding products and innovation across the toy industry each year. They are among the most prestigious honors a toy brand can receive and are organized by The Toy Association.
The Toy Association is located at 1375 Broadway, New York, NY 10018. Office hours are Monday through Thursday from 9:00 AM to 5:00 PM, and Friday from 9:00 AM to 1:00 PM. The office is closed on Saturday and Sunday.
Absolutely. The association provides dedicated small business resources designed to help emerging companies access advocacy, education, networking, and market intelligence that would otherwise be difficult to obtain independently.
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